Program Overview

This BA (Hons) Digital Marketing degree is a two-year fast-track course that immerses you in creative, real-world, professional advertising and marketing strategy.

It’s a powerful mix where you’ll be working with creative professionals to learn key skills in the fast-paced design industries. You’ll find yourself making simulated advertising campaigns with creative agencies like MØRNING, delivering creative solutions to content-led brands like BBC Creative, or using the Adobe Creative Cloud to produce captivating campaigns, as well as engaging experiences for clients both regionally and nationally.

BA (Hons) Digital Marketing is employment-led and teaches in a practice-based, knowledge applied approach where tutors and industry professionals work with you in lectures and assignments to help you develop both personally and professionally.

What's covered in this course?

You'll be based at the City Centre Campus where you will engage in practical creative workshops, digital media production, lectures and assignments with your peers, tutors and industry mentors.

Teaching takes place in modern production studios based in Birmingham City Centre where you'll be provided with studio space to complete projects and access to the software you'll need for the duration of the course.

As you progress through the course you will build a knowledgeable skillset that gives you proficiency and creative know-how across disciplines and specialist expertise. Along the way, you'll build a creative portfolio that showcases your work and proves your professionalism; you'll be making and delivering tangible creative media assets for real clients in the real world.

On this course we will seek to help you develop a cultural awareness of the creative industries, cultivate a unique perspective by asking how you can contribute to a new way of looking at the world, establish a disruptive interest in carving out new paths, and gain research skills for exceptional references that illustrate your thinking.

To do this you'll need to understand how the creative industries work, and our BA (Hons) Digital Marketing course has the answers in a rich combination of options and projects.