Bachelor of Arts (Honours) in Marketing Management
University of Westminster - Marylebone Campus
UK,England
0 Shortlist
36 Months
Duration
CAD 17,000/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1992
Total Students: 19,000 +
Campus Detail
Main Campus Address
35 Marylebone Rd, London NW1 5LS, United Kingdom
Bachelor of Arts (Honours) in Marketing Management
Program Overview
Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.
Employability is embedded in the course, where you will develop your employability and enterprise skills through modules in leadership and opportunities for work-based learning.
Incorporating the latest marketing strategy, tools and techniques, the modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. You will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency with a large touch screen that students can connect to using laptops and mobile phones.
Marketers, perhaps more than in any other area of business, need to be able to work effectively in teams, solve problems, think critically and creatively, and present their ideas persuasively. Developing these transferable skills and more, you’ll also discover the connections between marketing teams and other functional business areas.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing, such as Google Analytics. As part of the Marketing and Planning module, for example, students previously developed marketing solutions for an international brand, presenting their recommendations online to the International Marketing Director, who was based in Milan.
As a professional marketer, you will graduate with the skills and knowledge to work in-house for an organisation or a creative agency or become a freelance consultant.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 17,000 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Westminster - Marylebone Campus
CAD 13,347 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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