Bachelor of Arts (Honours) in International Marketing
University of Westminster - Marylebone Campus
UK,England
0 Shortlist
36 Months
Duration
CAD 17,000/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1992
Total Students: 19,000 +
Campus Detail
Main Campus Address
35 Marylebone Rd, London NW1 5LS, United Kingdom
Bachelor of Arts (Honours) in International Marketing
Program Overview
Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.
Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic, and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.
Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating, and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.
You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.
You’ll graduate with the knowledge, skills, and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 17,000 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Westminster - Marylebone Campus
CAD 13,347 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
