Master of Science in Strategic Marketing and Consulting

University of Birmingham

UK,England

 0 Shortlist

12 Months

Duration

CAD 28,980/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1900

Total Students: 38,000 +

Int. Students: 5,000 +

Campus Detail

Main Campus Address

Edgbaston Birmingham B15 2TT United Kingdom

Master of Science in Strategic Marketing and Consulting

Program Overview

We focus on developing strategic marketing and consulting knowledge; professional skills and an understanding of the latest advances in strategic marketing, thinking and research.

In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.

Innovative, industry-led teaching
Professional seminars, real-world projects and industry involvement in module delivery enable this course to help you prepare for specialist careers in strategic marketing and/or consultancy. Our modules will directly develop much sought after skills through problem-based learning in a strategic marketing context. Modules cover subjects including analytical marketing insights; digital and innovative marketing. Small group teaching focuses on building critical analysis, decision-making and reflective skills by offering intensive theoretical and industry-based seminars.

We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation is shaping marketing practice for the new digital and social media age. You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.