Master of Science in Charity Marketing and Fundraising
City, University of London
UK,England
0 Shortlist
12 Months
Duration
CAD 10,350/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1966
Total Students: 19,975 +
Campus Detail
Main Campus Address
Northampton Square, London EC1V 0HB, United Kingdom
Master of Science in Charity Marketing and Fundraising
Program Overview
On this academically rigorous course, you will master the strategic, tactical and ethical issues driving charity marketing and fundraising.
You may already be working in the charity sector as a marketing and fundraising manager. Or you may wish to transfer relevant skills and knowledge from experience you've gained in other sectors.
The course will support and further develop your core marketing management skills. It will equip you to deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector.
Charity marketeers are under pressure to deliver better-than-ever results within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. And you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.
Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.
You will debate different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing strategy.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 10,350 per year
*Note: The fee is approximate and is subject to change
Living Cost in City, University of London
CAD 12,006 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
