Master of Science in Digital Marketing Management

University of Westminster - Marylebone Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 19,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 19,000 +

Campus Detail

Main Campus Address

35 Marylebone Rd, London NW1 5LS, United Kingdom

Master of Science in Digital Marketing Management

Program Overview

Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.

A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

Later, you’ll learn how to track campaigns through analytics, develop multi-channel marketing communications and craft digital strategies with the benefit of hands-on experience in our state-of-the-art digital marketing lab, Switch 23, which features the same Adobe Creative Cloud applications used in top agencies.

You also have the opportunity to further enhance your employability by studying an optional two-day short course to prepare you to sit and pass the first level of professional Scrum Master certification. You will be introduced to Scrum, one of the leading agile project management frameworks, in the Web Design and Analytics module. Widely used by organisations throughout the world, it can support the iterative development and delivery of websites and other digital applications.

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