Bachelor of Arts (Honours) in Business Management (Marketing) - with Placement Year
University of Westminster - Marylebone Campus
UK,England
0 Shortlist
48 Months
Duration
CAD 17,000/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1992
Total Students: 19,000 +
Campus Detail
Main Campus Address
35 Marylebone Rd, London NW1 5LS, United Kingdom
Bachelor of Arts (Honours) in Business Management (Marketing) - with Placement Year
Program Overview
Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.
You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.
You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 17,000 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Westminster - Marylebone Campus
CAD 12,006 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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