Program Overview

Richmond University London is the only US & UK three year liberal arts degree in the world. Through this program, students get all the advantages of a liberal arts education in just three years.

All of our students at Richmond graduate with both a UK and US degree, opening up international opportunities. Like our other undergraduate programmes, this BA is based on the American liberal arts tradition, which offers a multi-disciplinary approach. That’s why your first and second year will include Scientific Reasoning and Creative Expression, as well as Visual Culture and Advertising Practice.

Choose from a range of electives which offer you the option to specialise: from Public Relations Practice to Sonic Media Production, Animation and Motion to Fashion and Media.

Your journey on this programme will continue in the third and fourth year, as you study such courses as Mass Communications and Society, Creating Digital Images, Coding and Social Research (developing your research skills), providing valuable knowledge essential for any digital campaign.

This programme also has a high practical content as you develop skills in Photojournalism and Web Design, providing an understanding and application of key production processes and professional practices relevant to social media, cultural and communication industries.

With this programme you will become an expert marketeer and a highly effective social media user, capable of building a company’s profile.  You will gain an understanding of reputation management through digital media, the role of the influencer and how to target your core audiences.

This programme allows you to specialise in the areas you’re most passionate about: from marketing and PR to video production, postgraduate study to journalism, web design to building a personal brand, while teaching you essential knowledge and skills, in four key areas:

• Theories of communication
• Theories of society
• Digital media production
• Professional skills, specifically those sought by the creative industries and media in general such as PR and marketing

This wide-ranging course will empower you with essential skills for the future, giving you everything you need to succeed in a fast-moving and ever-growing industry.