Master of Arts in Advertising, Marketing and the Media
University of Essex - Colchester Campus
UK,England
0 Shortlist
12 Months
Duration
CAD 21,700/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, England
Type: University
Location Type: Semi-Urban
Founded: 1965
Total Students: 17,800 +
Campus Detail
Main Campus Address
Wivenhoe Park, Colchester CO4 3SQ, United Kingdom
Master of Arts in Advertising, Marketing and the Media
Program Overview
Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.
Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.
You explore topics including:
- Recent developments from actor network theory on market devices
- Concepts of advertising, marketing and consumption
- Contemporary marketing and management
- Media and communications
- Developing brand cultures
You are introduced to primary research materials, like market research data, examining debates about the historical rise of marketing-orientated businesses and the growth of the advertising agency.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 21,700 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Essex - Colchester Campus
CAD 9,207 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
