Master of Science in Marketing

Leeds Beckett University - City Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 17,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 23,280 +

Campus Detail

Main Campus Address

City Campus Leeds United Kingdom LS1 3HE

Master of Science in Marketing

Program Overview

Develop key marketing skills and learn to generate innovative solutions to complex challenges.

As part of this course, you’ll:

  • Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy
  • Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage
  • Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns
  • Explore the psychological and sociological aspects of consumer behaviour
  • Learn how to manage brands and how to plan and implement effective PR campaigns
  • Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project

You’ll have face-to-face meetings with a research methods tutor to help establish your chosen specialist topic for the Postgraduate Marketing Research Project.