Program Overview

BSc Marketing (including foundation year) is open to Home and EU students. It will be suitable for you if your academic qualifications do not yet meet our entrance requirements for the three-year version of this course and you want a programme that increases your subject knowledge as well as improves your academic skills.

This four-year course includes a foundation year (Year Zero), followed by a further three years of study. During your Year Zero, you study four academic subjects relevant to your chosen course as well as a compulsory English language and academic skills module. You will spend Year Zero of your four year degree studying at our Colchester Campus. For your second, third and fourth year of study, you will be based at our Southend Campus.

You are an Essex student from day one, a member of our global community based at the most internationally diverse campus university in the UK.

After successful completion of Year Zero in our Essex Pathways Department, you progress to complete your course with Essex Business School.

This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets.

You study topics such as:

• digital marketing and social media
• the principles of markets, marketing and selling
• marketing strategy and planning
• services marketing
• business-to-business marketing
• consumer behaviour
• marketing communications

Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.