Bachelor of Arts (Hons) in International Tourism Management with Marketing - Foundation Year

Leeds Beckett University - Headingley Campus

UK,England

 0 Shortlist

48 Months

Duration

CAD 13,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 23,280 +

Campus Detail

Main Campus Address

Leeds LS1 3HE, United Kingdom

Bachelor of Arts (Hons) in International Tourism Management with Marketing - Foundation Year

Program Overview

As part of your foundation year, you’ll:

  • Study four events, tourism and hospitality management related modules - these will introduce you to the subjects included on each of our routes, from events principles and practice to customer service experiences
  • Study two additional modules that will help you develop the academic and study skills needed to successfully transition from school or the workplace to higher education

As part of your course, you’ll:

  • Combine your passion for travel and exploration with a marketing focus
  • Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
  • Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
  • Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

During your second, third and fourth years you’ll study an average of six modules each year.

During the course, you’ll learn from world-leading experts in tourism and marketing as well as access to industry expertise through our series of guest lectures and our links with the Institute of Travel & Tourism (ITT) and ABTA. You’ll also have the opportunity to tailor your studies to suit your career aspirations through a selection of option modules.

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