Program Overview

Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture, when they look at the business landscape, and identify the opportunities to communicate and influence audiences and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats.  

You’ll look at different media and methods of communication, study how to analyse and segment audiences and discover how to craft and deliver the right message at the right time.  

To start with, you’ll learn about the marketing fundamentals, but you’ll also have the flexibility to choose modules that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing, you’ll also have a range of practical and professional skills.  

Manchester: A Global City  

Manchester’s second largest employment sector is the creative and digital media industries, so studying marketing, advertising and PG here means exposure to a melting pot of industry networks, agencies, entrepreneurs, and digital marketing specialists.  

Manchester has a deep infrastructure of employers within marketing and communications, from global agencies and in-house teams to specialist providers of digital and advertising media. World class hubs including MedaCityUK and The Sharp Project are based here, and the mixture of global, national and independent creative talent provide a unique environment for collaboration and innovation.  

Future You  

Be inspired, expand your network and broaden your horizons to the types of roles available in the sector. Attend guest lectures, industry placements and networking events. Final year students also have the opportunity to be mentored by industry professionals.
By the time you graduate with the CIM accredited degree, you’ll not only understand the theory behind effective marketing, you’ll also have a range of practical and professional skills.

You might also like to consider postgraduate study or research in a specialised areas like MSc International Marketing Management or MSc Market Research and Analytics. For more information, visit the postgraduate study page.