Master of Science in Marketing Analytics
University of Stirling
UK,England
0 Shortlist
12 Months
Duration
CAD 22,900/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Semi-Urban
Founded: 1967
Total Students: 17,000 +
Int. Students: 4,760 +
Campus Detail
Main Campus Address
Stirling FK9 4LA, United Kingdom
Master of Science in Marketing Analytics
Program Overview
Marketing analysts are in high demand in today’s data-driven economy. Organisations generate vast amounts of data – from product reviews to customer interactions. Marketing analytics makes sense of the data to guide successful business strategies.
Our MSc Marketing Analytics course equips you with the skills needed to thrive in a data-driven world. We have an active learning, careers-focused approach which puts key skills taught in theory into practice.
Our partnership with business makes sure you learn what is needed by global employers. You’ll gain a toolbox of analytical techniques and strategic insights so that you can translate information into action. We teach a powerful blend of practical and theoretical skills, to enhance your employability in a competitive job market.
Gain practical experience in marketing and analytics
- Analyse Big Data such as social media comments or online product reviews.
- Understand consumer behaviours and generate marketing analytics solutions for organisations.
- Practical sessions on data analytics and marketing simulations.
You will undertake consultancy-style projects. In addition, there are opportunities to work with a business as part of your consultancy project. Your project work will build-up the practical skills needed for future career roles. Recent organisations include:
- Keep Scotland Beautiful
- Care Opinion
- Volunteer Scotland
- Stirling Council
- Otter Adventures
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 22,900 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Stirling
CAD 9,207 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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