Master of Science in Marketing Analytics
University of Stirling
UK,England
0 Shortlist
12 Months
Duration
CAD 22,600/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Semi-Urban
Founded: 1967
Total Students: 17,000 +
Int. Students: 4,760 +
Campus Detail
Main Campus Address
Stirling FK9 4LA, United Kingdom
Master of Science in Marketing Analytics
Program Overview
The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.
This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.
The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 22,600 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Stirling
CAD 9,207 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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