Program Overview

The BA (Hons) Fashion Promotion course offers an exploratory and dynamic approach to studying promotion in the fashion industry. This distinctive course covers fashion promotion skills, visual and creative processes, underpinned with business content and cultural and contextual theory.

The flexible design of this course will allow you to explore creative areas such as fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication. You will be expected to explore your field of study through research, investigation and independent practice. The business elements of the course will encourage you to engage with entrepreneurial processes and practical activity, allowing you to apply your knowledge and skills to live professional and industry briefs.

You will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally. Previously, students have travelled to London, New York, Copenhagen and Shanghai as part of the course and have visited industry head offices, educational partners, studios, galleries and trade shows.   

We also offer a four-year sandwich route option that gives you the opportunity to spend your third year on an industry placement to enhance your employability.

You will complete the course with a strong, industry-ready portfolio of work relevant to your career preferences. Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, styling, and events. 

Placement options

At Manchester Fashion Institute, employability is at the heart of our teaching. All of our undergraduate courses offer an optional sandwich year route that gives you the opportunity to apply for an industry placement between your second and final year. If you choose this route and are successful in the application process, you will commit to working full-time in the fashion industry for the entirety of your third year, before returning to complete your degree in your fourth year.

A placement year is an incredibly valuable element of your course as it allows you to apply your university-based knowledge, skills and understanding to your job role. Should you undertake a placement, you will make your own industry contacts and enhance your CV by gaining industry experience.

We have a dedicated placement team with over three decades of experience sourcing and securing outstanding placement opportunities. They will provide you with extensive support and advice prior to and during your industry placement.

Placement opportunities are available both in the UK and internationally, with students previously working in countries such as Austria, Germany, Norway, Hong Kong SAR, Sri Lanka and the USA.