Bachelor of Science (Hons) in Fashion Marketing

Manchester Metropolitan University

UK,England

 0 Shortlist

36 Months

Duration

CAD 20,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 38,000 +

Int. Students: 3,000 +

Campus Detail

Main Campus Address

All Saints Building, All Saints, Manchester M15 6BH

Bachelor of Science (Hons) in Fashion Marketing

Program Overview

BSc (Hons) Fashion Marketing equips students with the essential skills needed for a career in this exciting field of fashion. The increasingly competitive world of fashion relies on good marketing strategies to succeed. Students from this course will learn all aspects of fashion marketing in a global and circular economy. From a small business start-up, to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations and self-directed study choices.

Marketing teams plan and design all communication between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this program, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer.

Students will learn about interactive fashion marketing, digital marketing, artificial intelligence, personalised fashion marketing, micro-influencers, sustainability, and user-generated content.  Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message.

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