Master of Business Administration with Specialization in Digital Marketing

Global University Systems (GUS) - Concordia University Chicago

USA,Illinois

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24 Months

Duration

CAD 13,103/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, Illinois

Type: University

Location Type: Urban

Founded: 1864

Total Students: 6,100 +

Campus Detail

Main Campus Address

7400 Augusta St, River Forest, IL 60305, United States

Master of Business Administration with Specialization in Digital Marketing

Program Overview

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.

Specialization Outcomes

  • Synthesize concepts from various business disciplines to develop effective digital marketing strategies and strategic plans.
  • Develop a refined management and leadership framework to evaluate ethical issues in digital marketing and social media strategies.
  • Understand current developments in social media, the potential impact on marketing strategies, and selection of appropriate information technologies to develop business solutions and improve performance.
  • Integrate a global interconnectedness perspective into a business philosophy and practice.