Program Overview

With this BA (Hons) Business and Marketing degree, you’ll delve into business operations, looking at how some of the world’s most successful organisations manage finances, lead staff and harness technology. As well as this you'll learn about the key issues in business today – from sustainable development to ethics in a global environment.

 It’s also about understanding and engaging the market – identifying your position in the competitive landscape, developing an offering that meets demand and communicating with your target audience effectively. What’s more, you’ll have the chance to get to grips with the practical side of the subject, working on the kind of creative advertising that engages consumers, drives sales and builds brands.

Once you’ve discovered and discussed the theories in lectures and seminars, you’ll have the chance to turn ideas into action. We run various business and enterprise competitions that provide skill-building, CV-boosting experience.

You’ll leave us with a blend of business understanding and marketing intellect. It’s a powerful mix.  

Manchester: A Global City  

Manchester is home to many global and national HQs of some of the biggest names in business, from commerce to banking, and logistics to television. This puts us in the perfect place to offer an education rooted in the real world- with relevant skills, useful experience and valuable connections to support your ambitions. It puts you in a city with a wide range of employers looking for ambitious graduates.

Over the years, we have seen investment from the likes the BBC and ITV at MediaCityUK in Salford, which has helped to attract more businesses to the area. It's now home to more than 250 smaller media and digital organisations.  

Manchester's Northern Quarter is a creative and independent neighbourhood home to a range of creative, digital and design agencies; and Spinningfields is the biggest commercial district in the city housing many multinational organisations.    

Future You  

Whether you want to run your own business or head up a busy marketing department, this degree will give you the tools to make those ambitions a reality.  This degree develops your head for business management and strategy, and on the marketing side of the course you’ll learn the skills you need to apply for creative roles.

Some of our graduates are working for international organisations, such as BMW, Credit Suisse, HSBC, Marks and Spencer, O2 and Saatchi and Saatchi, to name a few.

You might also like to consider postgraduate study or research in a specialised area like entrepreneurship, project management or creative advertising strategy.  For more information visit the postgraduate study page.