Detailed Program Facts

Application Fee

  Application Fee: CAD 0 FREE

Tuition Fee

 CAD 17,700 per year

*Note: The fee is approximate and is subject to change

Living Cost in Keele University

  CAD 9,207 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

• IELTS
  • Minimum Overall Score - 6.5 - 5.5 - With No Band Less Than
• TOEFL
  • Minimum Overall Score - 87.0  Minimum Listening - 17.0  Minimum Reading - 18.0  Minimum Writing - 17.0  Minimum Speaking - 20.0  
• PTE
  • Minimum Overall Score - 62.0  

• Minimum Level of Education Required: To be accepted for this program, student must have a Bachelor's degree.

• Minimum CGPA Required: 55.00 %

Additional Information

Career prospects
Our programme aims to provide you with a detailed understanding of contemporary digital marketing, complemented by optional modules that give you the opportunity to further explore other areas of marketing. Successful completion of our MSc in Digital Marketing will equip you with highly valued transferrable skills that could help you achieve your career goals working in a variety of roles and industries.

Digital Marketing graduates can be found in a wide variety of roles, working for bespoke marketing and creative agencies or within a wide range of organisations in the private, public and non-for-profit sectors.

On completion, you’ll be ideally placed to pursue further postgraduate studies at MPhil or PhD level.

Examples of the roles you might progress to during the course of your career include:

• Digital Marketing Manager
• Content Strategist
• Conversion Rate Manager
• Search Engine Marketing Specialist
• User Experience Designer
• Advertising Manager
• Brand Manager
• Content Designer
• Creative Director
• Data and Analytics Manager
• Market Analyst/Researcher
• Marketing Manager/Consultant
• Social Media Manager

Scholarships

Undergraduate Global Scholarship (UG) 2025

The award

The Undergraduate Global Scholarship is awarded to students who exceed the published entry requirements on entry.

• Year 1
  • Awards of £5,000 will be awarded towards the Year 1 (Level 4) tuition fee for students who exceed published entry requirements on entry.
• Year 2
  • If a weighted average module mark of 60-69% is achieved from the modules studied in Year 1 (Level 4), then a payment of £1,000 will be awarded towards the Year 2 (Level 5) tuition fee. If a weighted average module mark of 70% or more is achieved from the modules studied in Year 1 (Level 4), then a payment of £2,000 will be awarded towards the Year 2 (Level 5) tuition fee.
• Year 3
  • If a weighted average module mark of 60-69% is achieved from the modules studied in Year 2 (Level 5), then a payment of £1,000 will be awarded towards the Year 3 (Level 6) tuition fee. If a weighted average module mark of 70% or more is achieved from the modules studied in Year 2 (Level 5), then a payment of £2,000 will be awarded towards the Year 3 (Level 6) tuition fee.
• Year 4 (if applicable)
  • If a weighted average module mark of 60-69% is achieved from the modules studied in Year 3 (Level 6), then a payment of £1,000 will be awarded towards the Year 4 (Level 7) tuition fee. If a weighted average module mark of 70% or more is achieved from the modules studied in Year 3 (Level 6), then a payment of £2,000 will be awarded towards the Year 4 (Level 7) tuition fee.

Eligibility

• Enrolled undergraduate international students who exceed the published entry requirements (as per the prospectus for the year of entry) will automatically be awarded the scholarship as a tuition fee discount.
• Only self-funding international students are eligible and you must be confirmed as an overseas student for fee paying purposes. The scholarship is not open to students who are in receipt of funding from external bodies such as local Government, charities or private organisations.
• The scholarship is for full-time undergraduate students who will be based at Keele University and start their studies in September 2025. The award cannot be used for any other year of entry.
• One-year top-up degree courses are also eligible for the Scholarship, as long as all course and applicant-related terms and conditions are met.

Exceptions

The scholarship is not available for students on the following programmes:

• entering Foundation Year study
• Medicine programmes
• Programmes delivered through the Harper and Keele Veterinary School

International Excellence Scholarship- PG

Tuition fee discount for full-time, self-funded international students

Postgraduate:
Based on class of UG award:

• 1st (75%+/CGPA 7.5+) = £5,000
• 2:1 (60-74% / CGPA 6.5-7.4) = £4,000
• 2:2 (55-59%/CGPA 6.0-6.4)= £3,000

Please Note -

• Automatically awarded.
• Cannot be combined with external scholarships.The scholarship is not available for students studying fully online courses delivered by Keele. 

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.