Bachelor of Science in Business Administration - Marketing, Specialization in Sales Management

EDUCO - University of West Florida

USA,Florida

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48 Months

Duration

CAD 19,238/year

Tuition Fee

CAD 30 FREE

Application Fee

Apply Date

USA, Florida

Type: University

Location Type: Urban

Founded: 1963

Total Students: 13,000 +

Campus Detail

Main Campus Address

11000 University Pkwy, Pensacola, FL 32514, United States

Bachelor of Science in Business Administration - Marketing, Specialization in Sales Management

Program Overview

In today’s hyper-competitive business environment, it is becoming very clear that for any organization to prosper, it must adopt a market orientation as its guiding management philosophy. Being market oriented simply means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers. No matter which specialization you choose to pursue, a career in Marketing is at its heart a career in creating and managing these relationships. Marketers are literally the interface between the organization and its customers. The Bachelor of Science in Business Administration (B.S.B.A.) degree prepares students for a variety of careers in the marketing profession. Historically, a large portion of top-level managers in major corporations are promoted from the marketing area. Of course, all successful entrepreneurs must possess highly developed marketing skills. Marketing program students choose one of four specializations.

This specialization focuses on issues involved in negotiation, professional selling, and sales management in free market economies. It emphasizes building customer relationships, managing sales staff, and analysis of marketplace opportunities.