Bachelor of Science in Strategic Communication with Emphasis in Public Relations

Northern Arizona University - Flagstaff Campus

USA,Arizona

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48 Months

Duration

CAD 29,900/year

Tuition Fee

CAD 50 FREE

Application Fee

Apply Date

USA, Arizona

Type: University

Location Type: Urban

Founded: 1899

Total Students: 29,569 +

Campus Detail

Main Campus Address

S San Francisco St, Flagstaff, AZ 86011, United States

Bachelor of Science in Strategic Communication with Emphasis in Public Relations

Program Overview

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Public Relations focuses more on the use of earned and owned media for the development and maintenance of ongoing relationships with important publics. Courses tend to focus on understanding the dynamics of group communication and developing strategies for building strong relationships between organizations and important publics. Coursework tends to focus on writing and oral communication skills for digital and analog channels, as well as communication analysis skills necessary for planning and evaluating communication efforts.