Bachelor of Fine Arts in Visual Communication with Emphasis in Graphic Design

Northern Arizona University - Flagstaff Campus

USA,Arizona

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48 Months

Duration

CAD 29,900/year

Tuition Fee

CAD 50 FREE

Application Fee

Apply Date

USA, Arizona

Type: University

Location Type: Urban

Founded: 1899

Total Students: 29,569 +

Campus Detail

Main Campus Address

S San Francisco St, Flagstaff, AZ 86011, United States

Bachelor of Fine Arts in Visual Communication with Emphasis in Graphic Design

Program Overview

The Bachelor of Fine Arts degree in Visual Commuication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multi-media, interactivity, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.

Graphic Design Emphasis

  • The ability to solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, and prototyping.
  • The ability to describe and respond to the audiences and contexts which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions.
  • The ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful images.
  • An understanding of tools and technology, including their roles in the creation, reproduction, and distribution of visual messages.
  • An understanding of design history, theory, and criticism from a variety of perspectives, including those of art history, linguistics, communication and information theory, technology, and the social and cultural use of design objects.
  • An understanding of basic business practices, including the ability to organize design projects and to work productively as a member of teams.