SRP | Canam Outreach

Bachelor of Business Administration in Marketing

Study Group - James Madison University

USA,Virginia

0 Shortlist

48 Months

Duration

CAD 25,496/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, Virginia

Type: University

Location Type: Urban

Founded: 1908

Total Students: 21,496 +

Int. Students: 214 +

Campus Detail

Main Campus Address

800 S Main St, Harrisonburg, VA 22807, United States

Overview
Key Facts
Fees & Funding
Admission Requirements
Scholarships
Student Visa
Work Permit

Bachelor of Business Administration in Marketing

Program Overview

As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large.
Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving and communication are paired with experiential learning and the use of information technology. The result is developing an expertise valued in a variety of business settings and industries. Effective marketing professionals are essential for organizations to reach their sales goals and potential in the competitive and customer-oriented marketplace.

As part of the nationally recognized JMU College of Business, the marketing major prepares students to assume professional and leadership roles in the rapidly changing, technically-oriented and competitive world of marketing by helping students develop specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers. The curriculum provides a solid foundation of the knowledge and skills needed to develop effective marketing efforts. The major offers a concentration in Professional Sales and an area of emphasis in Digital Marketing.

Students gain knowledge and experience through general education courses, the College of Business core curriculum, and the marketing major with various combinations of required and elective marketing courses. Marketing faculty and staff work with students in small classes and individually to help them build leadership and team skills. Strong connections are made between in-class study and the business world through experiential course projects, case studies, simulations, independent studies and internships.

Detailed Program Facts

Program Level

4-Year Bachelor's Degree

Application Processing Days

4 Days

Program Intensity

Full-Time

Duration of Program

48 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2024		Closed
may 2024		Not Available
aug 2024		Closed
jan 2025		Closed
aug 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 25,496 per year

*Note: The fee is approximate and is subject to change

Living Cost in Study Group - James Madison University

CAD 12,000 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.5 - 6 - Band in any one module
TOEFL
- Minimum Overall Score - 81
PTE
- Minimum Overall Score - 58.0
DUOLINGO
- Minimum Overall Score - 120.0

Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

Minimum CGPA Required: 70.00 %

Additional Information

Scholarships

Undergraduate

International Year
$3,000 to $8,000
Provider Study Group

Direct Admission

$5,000 (3.0 GPA)
Provider JMU

Work Permit

PGWP

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization.