Bachelor of Business Administration in Marketing

Nipissing University

Canada,Ontario

 0 Shortlist

48 Months

Duration

CAD 25,000/year

Tuition Fee

CAD 150

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: University

Location Type: Semi-Urban

Founded: 1967

Total Students: 5,100 +

Campus Detail

Main Campus Address

100 College Dr, North Bay, ON P1B 8L7, Canada

Bachelor of Business Administration in Marketing

Program Overview

Marketing influences many of our decisions, from small day-to-day decisions like what to eat for lunch, to large important decisions like what kind of car to buy or choosing a university. Marketing is about more than advertising and promotion—it’s also about making strategic decisions about products/ services, pricing, and distribution. In the marketing stream, you will develop the critical thinking skills you need to make good managerial decisions in a competitive marketplace. You will learn fundamental marketing concepts, research methods, market analysis, and strategies related to consumer behaviour, brand management, and business-to-business marketing. You will also learn about marketing communication, promotions, merchandising, public relations, packaging, as well as, direct and digital marketing. True to our more-than-a-degree promise, you will have plenty of opportunities to apply communication and interaction skills and to develop leadership, negotiation, and team management skills. The Marketing Stream offers a variety of elective courses in specialized areas such as sport, social marketing, international marketing, sales management, and innovative marketing. The marketing specialization is accredited by the Canadian Institute of Marketing.

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English Requirement: IELTS 

Work Permit: