Bachelor of Arts in Marketing

Shorelight Group - The University of Utah

USA,Utah

 0 Shortlist

48 Months

Duration

CAD 21,801/year

Tuition Fee

CAD 0 FREE

Application Fee

May 2025

Apply Date

USA, Utah

Type: University

Location Type: Urban

Founded: 1850

Total Students: 36,881 +

Int. Students: 3,467 +

Campus Detail

Main Campus Address

201 Presidents Cir, Salt Lake City, UT 84112, United States

Bachelor of Arts in Marketing

Program Overview

That catchy jingle, that distinctive symbol or image, and all the other cues we associate with a specific product become embedded in our brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully-designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. As a marketing major at the University of Utah, you will study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want.

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