Bachelor of Science in Management with Concentration in Marketing

Shorelight Group - University of Massachusetts Boston

USA,Massachusetts

 0 Shortlist

48 Months

Duration

CAD 36,758/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1852

Total Students: 15,989 +

Int. Students: 1,710 +

Campus Detail

Main Campus Address

100 William T Morrissey Blvd, Boston, MA 02125, United States

Bachelor of Science in Management with Concentration in Marketing

Program Overview

Management major prepares students for specific management responsibilities and results in a bachelor of science degree from the College of Management (CM) at UMass Boston. The program is built on a solid foundation in the arts and humanities achieved by completing CM's general education requirements while also being immersed in business theory and practice.

The learning goals for the bachelor of science in management (BSM) program are for students to:

  • Demonstrate proficiency in oral and written communication skills.
  • Develop critical thinking and quantitative reasoning skills.
  • Demonstrate sound ethical reasoning skills.
  • Integrate understanding of issues concerning diversity and globalization in business.

The purpose of marketing is to find and keep customers. Employers in today’s economic environment actively seek competent, committed individuals for a variety of upwardly mobile careers in the field of marketing. The marketing concentration provides students with an in-depth understanding of the most current thinking and practices in strategic marketing techniques along with the analytical, communication, and computer skills their employers expect.