Master of Science in Marketing

Shorelight Group - University of Illinois at Chicago

USA,Illinois

 0 Shortlist

24 Months

Duration

CAD 38,204/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, Illinois

Type: University

Location Type: Urban

Founded: 1982

Total Students: 33,000 +

Int. Students: 3,800 +

Campus Detail

Main Campus Address

1200 W Harrison St, Chicago, IL 60607, United States

Master of Science in Marketing

Program Overview

The UIC Business Liautaud Graduate School Master of Science in Marketing Program provides essential concepts and tools for a career in marketing. The program is ideal for students and young professionals with non-business degrees looking to transition to a marketing position or for business graduates seeking more specialized training in marketing.

Our marketing program offers unique concentrations in Global and Multicultural Marketing and in Marketing Research, in addition to a concentration in Advertising and Communications. Or you can opt for a general MS in Marketing, a flexible option that you can customize to your professional interests.

In this program, you will learn how to:

  • Develop integrated marketing strategies and solutions that address market challenges and exploit internal organizational and external market opportunities
  • Design, conduct, analyze, and utilize market research to aid managerial decision making
  • Create effective marketing tactics by configuring, monitoring and managing elements of the marketing mix
  • Plan advertising and promotional campaigns, such as radio, television, print, outdoor, online, SEM
  • Monitor and forecast marketing and sales trends
  • Measure the ROI of marketing programs and by collecting and analyzing data
  • Develop, execute, evaluate and present effective digital and social media marketing campaigns
  • Use major tools in digital marketing for paid search ads, search engine optimization (SEO), organic social media, social media ads and mobile marketing strategies
  • Tailor messaging and marketing activities to the unique needs of subcultures
  • Select and use the right marketing analytic tools to test alternative marketing activities and improve marketing outcomes
  • Conduct a brand image/identity research study and analyze the results

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