Bachelor of Science in Strategic Communication

Shorelight Group - University of Kansas

USA,Kansas

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48 Months

Duration

CAD 35,799/year

Tuition Fee

CAD 90

Application Fee

Apply Date

USA, Kansas

Type: University

Location Type: Semi-Urban

Founded: 1865

Total Students: 27,690 +

Int. Students: 1,578 +

Campus Detail

Main Campus Address

1450 Jayhawk Blvd, Lawrence, KS 66045, United States

Bachelor of Science in Strategic Communication

Program Overview

The strategic communication track prepares students for careers in advertising, corporate communications, public relations and integrated marketing communications. Students develop core skills in writing, editing, storytelling and design throughout their freshman and sophomore years. In upper-level classes, students further develop skills in areas more focused on strategic communications, such as message development, research methods in strategic communications and strategic campaigns. The idea is to help students understand the fundamental skills of journalism, while specializing in more strategic communication based courses.