Bachelor of Science In Business Administration in Marketing

Shorelight Group - University of Dayton

USA,Ohio

 0 Shortlist

48 Months

Duration

CAD 46,476/year

Tuition Fee

CAD 0 FREE

Application Fee

May 2025

Apply Date

USA, Ohio

Type: University

Location Type: Urban

Founded: 1850

Total Students: 11,241 +

Int. Students: 584 +

Campus Detail

Main Campus Address

300 College Park, Dayton, OH 45469, United States

Bachelor of Science In Business Administration in Marketing

Program Overview

From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development and sales.

During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.

In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management or retail marketing. And, if you are interested in sales, you can earn an emphasis in sales management or product innovation — offering a highly desirable set of skills.