Bachelor of Arts in Journalism and Promotional Communication

Shorelight Group - Cleveland State University

USA,Ohio

 0 Shortlist

48 Months

Duration

CAD 19,322/year

Tuition Fee

CAD 0 FREE

Application Fee

May 2025

Apply Date

USA, Ohio

Type: University

Location Type: Urban

Founded: 1964

Total Students: 16,327 +

Int. Students: 1,012 +

Campus Detail

Main Campus Address

2121 Euclid Ave, Cleveland, OH 44115, United States

Bachelor of Arts in Journalism and Promotional Communication

Program Overview

The School of Communication offers a Journalism and Promotional Communication (JPC) major with the two different sequences that provides specialization in journalism and promotional communication.

Journalism Sequence Students in the journalism sequence learn knowledge and skills essential to succeed in a digital newsroom, including hands-on training in digital tools used in reporting, writing, data analysis, multimedia content production, and audience engagement via social media. The theory courses focus on learning and understanding the relationship among news media, society, politics and economy. Promotional Communication Sequence: Promotional Communication students develop expertise in a wide range of strategic communication techniques. Our majors are well-versed in diverse communication specialties including advertising, public relations, visual communication, digital metrics, social media and content marketing. They learn social scientific theories that inform persuasion strategies and campaigns.

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