Undergraduate Extended Accelerator Pathway (3-Term) - Bachelor of Science in Business Administration - Marketing

Shorelight Group - Auburn University at Montogomery

USA,Alabama

 0 Shortlist

48 Months

Duration

CAD 18,946/year

Tuition Fee

CAD 0 FREE

Application Fee

Jan 2025

Apply Date

USA, Alabama

Type: University

Location Type: Urban

Founded: 1967

Total Students: 5,211 +

Int. Students: 255 +

Campus Detail

Main Campus Address

7400 East Dr, Montgomery, AL 36117, United States

Undergraduate Extended Accelerator Pathway (3-Term) - Bachelor of Science in Business Administration - Marketing

Program Overview

The importance of marketing is amplified by the fact that marketing activities consti­tute one-half of the total cost of an average product and that a marketing orientation is linked with the purpose of any business or organization; that is, serving customer needs. The program of study in marketing provides the knowledge students need to successfully create customer value in a dynamic environment. Creating customer value requires a balance between thinking logically and creatively, and the marketing special­ization challenges students to do both. Students also have opportunities to develop interpersonal and communication capabilities, and valuable skills in demand by local, national and international employers.

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