Bachelor of Science in Marketing (Digital and Integrated Marketing Communications)

Kaplan Group - Arizona State University - Tempe Campus

USA,Arizona

 0 Shortlist

48 Months

Duration

CAD 33,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, Arizona

Type: University

Location Type: Urban

Founded: 1885

Total Students: 53,500 +

Int. Students: 9,000 +

Campus Detail

Main Campus Address

1151 S. Forest Avenue Tempe, AZ 85281

Bachelor of Science in Marketing (Digital and Integrated Marketing Communications)

Program Overview

Designed specifically for the marketing major, this digital and integrated marketing communications concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing.

The purpose of the concentration within the BS program in marketing is to equip students with cutting-edge knowledge in the marketing communications area so they are well prepared to assume jobs in the areas of advertising, brand management and digital marketing. This concentration provides specialized expertise to graduates in an area that is growing in importance in the marketplace.

 

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