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Master of Global Management With Concentration in Digital Audience Strategy

Kaplan Group - Arizona State University - Downtown Phoenix Campus

USA,Arizona

0 Shortlist

24 Months

Duration

CAD 35,000/year

Tuition Fee

CAD 0 FREE

Application Fee

May 2025

Apply Date

USA, Arizona

Type: University

Location Type: Urban

Founded: 2006

Total Students: 11,500 +

Int. Students: 308 +

Campus Detail

Main Campus Address

411 N Central Ave, Phoenix, AZ 85004, United States

Overview
Key Facts
Fees & Funding
Admission Requirements
Scholarships
Student Visa
Work Permit

Master of Global Management With Concentration in Digital Audience Strategy

Program Overview

The MGM concentration in digital audience strategy is designed for students interested in augmenting their digital skills in the areas of marketing, design and product development. Through a collaborative sequence of courses offered in partnership with other ASU colleges, students can combine the global management skills found in graduates of the traditional Master of Global Management with digital expertise.

Strong quantitative and qualitative research methods provide the foundation of effective digital audience strategy, and graduates of the program master the ability to conduct research to identify and reach target audiences and to demonstrate returns on investments.

The research used to identify and reach target audiences through digital audience strategy includes traditional and emerging methods such as real-time website and social media audience analysis, social network analysis, search engine optimization analysis, surveys, focus groups and competitive analysis. Graduates master a range of methods to inform strategy for specific outcomes.

This concentration is perfect for students who are interested in expanding and refining their digital skills in the areas of marketing, design and product development to complement a strong core of global leadership and management skills. A Master of Global Management from Thunderbird with a concentration in digital audience strategy prepares graduates to take on leadership roles around the world in industries such as entertainment, journalism, public relations, marketing and many others.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

42 Days

Program Intensity

Full-Time

Duration of Program

24 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2024		Closed
jan 2025		Closed
may 2024		Not Available
may 2025		Open
aug 2024		Closed
aug 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 35,000 per year

*Note: The fee is approximate and is subject to change

Living Cost in Kaplan Group - Arizona State University - Downtown Phoenix Campus

CAD 21,000 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 7.5
TOEFL
- Minimum Overall Score - 100
GRE
- Minimum Overall Score - 295.0
PTE
- Minimum Overall Score - 68.0
DUOLINGO
- Minimum Overall Score - 125.0

Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.

Minimum CGPA Required: 76.00 %

Additional Information

Scholarships

New American University (NAmU) Scholarship

Guide to awards for admitted undergraduate first-year students who meet all criteria

Polytechnic campus, West Valley campus	minimum $10,000; maximum $20,000, renewable annually*
Downtown Phoenix campus, Tempe campus	minimum $7,000; maximum $16,000, renewable annually*
High school GPA (on a scale of 4.00)	Awarded to students with GPA 3.01+ and a higher English level
English language test score or test exemption	Awarded to students with above IELTS 6.5 \| TOEFL 68 \| DET 110 and a higher GPA

Guide to awards for admitted undergraduate transfer students who meet all criteria

Polytechnic campus, West Valley campus	minimum $6,000; maximum $14,000, renewable annually up to 2 years*
Downtown Phoenix campus, Tempe campus	minimum $3,000; maximum $10,000, renewable annually up to 2 years*
High school GPA (on a scale of 4.00)	Awarded to students with GPA 3.00+ and above IELTS 6.5 \| TOEFL 76 \| DET 115
English language test score or test exemption	Awarded to students with above IELTS 6.0 \| TOEFL 63 \| DET 105 and GPA 3.50+

Conditionally admitted students receive any NAmU award on passing English Language Program Advanced 2 level with minimum 84% or B overall grade

Graduate merit-based scholarships

Academic college or program	Eligibility guide	Award deducted from tuition
Ira A. Fulton Schools of Engineering	Awarded to students with GPA 3.50+ (or 88+/100) and above IELTS 7.0 \| TOEFL 90 \| DET 125 or English test exemption	minimum $6,000; maximum $10,000
MS Computer Science		minimum $6,000; maximum $8,000
W. P. Carey School of Business	Awarded to students with GPA 3.50+	$2,500
W. P. Carey School of Business	Admitted students can apply for a 2-semester W. P. Carey award	average $3,000–$5,000
Thunderbird School of Global Management	Awarded to students with GPA 3.50+	minimum $5,000; maximum $10,000
Thunderbird School of Global Management	Students can additionally submit an MGM Thunderbird scholarship request form when they appy for admission	average $21,000; maximum $30,000
Sandra Day O’Connor College of Law	Admitted LLM students can apply after accepting their offer	average $5,000
All other colleges	Awarded to students with GPA 3.50+ and above IELTS 7.0 \| TOEFL 90 \| DET 125 or English test exemption	$5,000

Graduate students who are admitted with deficiencies must meet the deficiencies in order to become eligible for a scholarship award.

ASU-USA Pathways admission and progression scholarships

Admitted students are guaranteed $8,500 awarded for the 3-semester program, or $3,600 for 1-semester. Earned Pathways students are eligible for the scholarship in their first full Pathways session after they gain full admission. On successful completion of ASU-USA Pathways, students with GPA 3.25+ are awarded an ASU bachelor’s program tuition scholarship of $5,000, renewable annually.*

Kaplan International award

Students who do not meet the criteria for an ASU scholarship may be eligible for a Kaplan-funded partial scholarship (average $2,000) if they are unconditionally admitted to a bachelor’s or master’s degree. For undergraduates, the Kaplan award is given each semester until completion of their first spring semester at ASU. After that, if the student has no NAmU scholarship, the Kaplan award will be renewed* by ASU for 6 or 7 additional semesters. For graduates, Kaplan-funded awards are not renewable.

Work Permit

PGWP

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization.