Bachelor of Science in Digital Marketing Communication

Enrollment Advisory Group - University of Bridgeport

USA,Connecticut

 0 Shortlist

48 Months

Duration

CAD 32,860/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, Connecticut

Type: University

Location Type: Urban

Founded: 1927

Total Students: 4,615 +

Int. Students: 841 +

Campus Detail

Main Campus Address

126 Park Ave, Bridgeport, CT 06604, United States

Bachelor of Science in Digital Marketing Communication

Program Overview

Known for offering an education for the careers of tomorrow, the University of Bridgeport is pleased to announce a new undergraduate program in Digital Marketing Communication. The innovative program is offered in a face-to-face setting with close student-faculty collaboration.

You will gain first-hand experience in developing digital marketing plans and integrate marketing, advertising, public relations, sales, and logistics strategies across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing and web analytics.

Today’s marketing world is vastly different than in past decades when you focused on just one skill. You may apply your skill set to multiple tasks daily from creative conceptualizing, to writing for social, to funneling conversion strategy, to directing a photo shoot for an advertorial, to sourcing materials, to meeting with vendors, and more.

Digital marketing careers enjoy better-than-average job growth. The Bureau of Labor Statistics estimates job demand will increase 10 percent by 2026.

The average entry-level wage for a digital marketing specialist or digital manager is $40,453-$44,156,* with a range of $86,575- $124,207 for more experienced digital marketing managers.