Honours Bachelor of Brand Design (Co-op)

George Brown College - Waterfront Campus

Canada,Ontario

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48 Months

Duration

CAD 21,950/year

Tuition Fee

CAD 110 FREE

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

51 Dockside Dr, Toronto, ON M5A 1B6, Canada

Honours Bachelor of Brand Design (Co-op)

Program Overview

The Association of Registered Graphic Designers (RGD) – Canada’s largest professional association of graphic designers has given George Brown College’s School of Design top marks, naming it the number one design school in the country based on student work in 2024.

Unlock your potential with our Honours Bachelor of Brand Design, a four-year degree program that equips you with the skills to thrive as a brand designer. Immerse yourself in a dynamic curriculum that emphasizes technical design execution, collaboration, research, strategic thinking and compelling brand storytelling. This program is designed for creative minds eager to shape impactful and innovative brand experiences. Join us to master the art of brand design and set yourself apart in the competitive world of branding.

Immerse yourself in our Honours Bachelor of Brand Design, a dynamic four-year degree program designed to prepare you for the ever-evolving world of graphic design and branding. Brands today are more than just logos; they are strategic relationships that convey a company's mission and values.

In this program, you'll learn to craft compelling brand identities across diverse platforms and design adaptable brand experiences that engage customers. You'll develop the ability to articulate brand stories that resonate with audiences and collaborate innovatively with diverse teams. By mastering new technologies and adapting to changing environments, you'll bridge the gap between business and creativity.

Graduates are equipped to excel in the competitive world of brand design, ready to deliver impactful and customizable branding solutions. You'll be prepared to write effectively for different scenarios, employ varied research methods in the design process, and compete professionally with competitive pricing. Join us and become a forward-looking brand designer ready to make a significant impact.


Your Field Education Options

Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.

Students have the opportunity to complete this co-op domestically and/or internationally as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.

The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.

The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.

Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.


Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Use ideation techniques to generate innovative design solutions that respond to a creative brief.
  • Participate in a collaborative brand-building project to produce an outcome that meets the needs of the client.
  • Incorporate interdisciplinary theoretical approaches in the planning, production, and critique of design and strategy work.
  • Plan, conduct and apply research in order to contextualize and make informed design.
  • Assess the social, environmental and economic impact of the design solution in order to prioritize sustainability issues in design practice.
  • Use the fundamental principles of branding to address the needs of the brand design and strategy for clients of various scale.
  • Design solutions in support of a brand strategy.
  • Communicate information, arguments, creative ideas and brand stories persuasively to a range of audiences using a variety of verbal, visual and written communication techniques.
  • Utilize professional practices and knowledge of the business of branding in all design and strategy work.