Honours Bachelor of Brand Design (Co-op)

George Brown College - Waterfront Campus

Canada,Ontario

 0 Shortlist

48 Months

Duration

CAD 21,225/year

Tuition Fee

CAD 110 FREE

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

51 Dockside Dr, Toronto, ON M5A 1B6, Canada

Honours Bachelor of Brand Design (Co-op)

Program Overview

The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer.

Brands are more than logos or sales tactics––they're strategic relationships between the brand makers and audiences. A brand is a promise to follow through on its mission and values. It's the thoughts and feelings that arise when someone thinks about a company or product.

Upon completing this program, you will:

  • Convey a brand's identity through visual and physical designs across various online and offline platforms.
  • Research and design adaptable brand experiences that engage customers across different touchpoints.
  • Articulate a brand's story, connecting with audiences through various mediums.
  • Foster innovative collaboration within diverse teams.

This program will teach you to:

  • Craft clear brand messages for various platforms that engage audiences.
  • Grasp new technology and navigate both traditional and modern channels.
  • Write effectively for different scenarios, audiences, and styles.
  • Adapt readily to changing work environments and sectors.
  • Collaborate effectively, bridging business and creative aspects of branding.
  • Employ varied research methods in the design process.
  • Provide diverse and customizable services, including specialized areas like video and animation.
  • Compete professionally in sales pitches with competitive pricing.

Your Field Education Options

  • Students must complete a 420-hour paid co-op work term in the spring/summer period between the third and fourth year.
  • Students have the opportunity to complete this co-op domestically and/or internationally, as opportunities arise. The majority of co-op work terms are completed in the Greater Toronto Area, where the design sector is robust and the majority of interaction jobs are located.
  • The School of Design Field Placement team works with many notable training partners, including agencies such as Publicis, K9 Strategy + Design, Trevor/Peter and Relish Interactive; larger, well-known brands such as Nelvana (Corus Entertainment), Rogers Media, Mozilla, Crayola and PUR Gum; and a variety of industry-relevant arts and design institutions, including the Toronto International Film Festival (TIFF), the Association of Registered Graphic Designers (RGD) and Applied Arts.
  • The work term allows students to apply the skills, abilities and knowledge they've acquired in the program in a workplace environment or through an appropriate interaction design research project or initiative. Students gain valuable experience and the opportunity to reflect on the application of previous learning. A faculty member evaluates the student based on feedback provided by the employer.
  • Students will develop a digital portfolio demonstrating artifacts completed during the co-op work term.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

  • Use ideation techniques to generate innovative design solutions that respond to a creative brief.
  • Participate in a collaborative brand-building project to produce an outcome that meets the needs of the client.
  • Incorporate interdisciplinary theoretical approaches in the planning, production, and critique of design and strategy work.
  • Plan, conduct and apply research in order to contextualize and make informed design.
  • Assess the social, environmental and economic impact of the design solution in order to prioritize sustainability issues in design practice.
  • Use the fundamental principles of branding to address the needs of the brand design and strategy for clients of various scale.
  • Design solutions in support of a brand strategy.
  • Communicate information, arguments, creative ideas and brand stories persuasively, to a range of audiences, using a variety of verbal, visual and written communication techniques.
  • Utilize professional practices and knowledge of the business of branding in all design and strategy work.