Bachelor of Science in Marketing

Kaplan Group - University of Connecticut - Storrs Campus

USA,Connecticut

 0 Shortlist

48 Months

Duration

CAD 39,678/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, Connecticut

Type: University

Location Type: Rural

Founded: 1881

Total Students: 32,333 +

Campus Detail

Main Campus Address

352 Mansfield Rd, Storrs, CT 06269, United States

Bachelor of Science in Marketing

Program Overview

Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field.

UConn students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. Marketing majors can earn a concentration in Digital Marketing & Analytics or Professional Sales Leadership.