Diploma in Business - Marketing

George Brown College - St. James Campus

Canada,Ontario

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24 Months

Duration

CAD 17,925/year

Tuition Fee

CAD 110 FREE

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 32,117 +

Int. Students: 4,900 +

Campus Detail

Main Campus Address

200 King St E, Toronto, ON M5A 3W8, Canada

Diploma in Business - Marketing

Program Overview

The Business - Marketing program is a two-year diploma that provides students with a solid foundation for a marketing career. During this program, you’ll learn how to analyze the market, the customers, and the competition using the building blocks of a marketing plan. You'll also learn how to help companies build their brands through direct, digital, mass, and social media channels, plus public relations and sales promotion.

Here are some skills you’ll be able to show off after completion of the Business - Marketing program:

  • Contributing to the development of an integrated marketing communication plan for a product, concept, good, or service
  • Conducting market research to help inform marketing decisions
  • Analyzing the viability of a concept, product, good, or service in local, national, and global markets
  • Describing the purpose and value of effective market research and design
  • Soft skills, including written and oral communication, business presentations, and teamwork

Students can also network and build skills through a variety of extracurricular activities at George Brown—just one of the many ways our School of Marketing helps students get the most out of their business education. Activities may include:

  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed mentoring event
  • Great Canadian Sales Competition
  • Ad Week 

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

  • Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
  • Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
  • Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
  • Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
  • Contribute to the development of strategies related to pricing for a product, good and/or service.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Participate in conducting market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Operate within a framework of organizational policies and practices, when conducting business of the organization.