Bachelor of Science in Business Administration - Marketing

Kaplan Group - Simmons University

USA,Massachusetts

 0 Shortlist

48 Months

Duration

CAD 45,534/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1899

Total Students: 6,635 +

Campus Detail

Main Campus Address

300 Fenway, Boston, MA 02115, United States

Bachelor of Science in Business Administration - Marketing

Program Overview

Our students are on the cutting edge of marketing theory, developing innovative social media campaigns, and engaging in the ongoing online conversation. The marketing landscape is constantly changing, including pressures in the global economy, sweeping changes in technology that have altered the ways in which organizations distribute their products and communicate with their customers, the shift from mass marketing to relationship marketing with the resulting array of market segments and subcultures, and the continued challenges and opportunities posed by issues of social impact and corporate ethics.

Our students work in teams to gather, analyze, and draw conclusions from industry and market data and craft marketing plans for local organizations. You'll learn to design compelling marketing campaigns that reflect your understanding of branding and consumer behavior, as you prepare for marketing opportunities in the workplace.