Bachelor of Science in Business Administration - Retail Management

Kaplan Group - Simmons University

USA,Massachusetts

 0 Shortlist

48 Months

Duration

CAD 45,534/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, Massachusetts

Type: University

Location Type: Urban

Founded: 1899

Total Students: 6,635 +

Campus Detail

Main Campus Address

300 Fenway, Boston, MA 02115, United States

Bachelor of Science in Business Administration - Retail Management

Program Overview

Our students explore the science of consumer behavior, combining theories from anthropology, sociology, psychology, economics and neuroscience to understand how consumers choose products —and how those choices affect the development of society and culture.

The Prince Program in Retail Management, established in 1905 by Lucinda Prince, is recognized as one of the few undergraduate programs specifically geared toward preparing students for a career in all aspects of retailing. Retailing is a major segment of the U. S. and global economy. Success in this industry greatly depends upon the retailer’s ability to adapt to changing demographics and lifestyles, respond quickly and effectively to global competition, utilize the available technology, and apply sound marketing and financial management. The Prince Program, leading to the BSBA degree, equips its graduates with the academic foundation and the experiential tools required to succeed in this environment. The major also provides an opportunity to acquire specialized knowledge about this large sector of the economy— the retail industry.