Bachelor of Commerce in Marketing

University of Alberta - North Campus

Canada,Alberta

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48 Months

Duration

CAD 42,316/year

Tuition Fee

CAD 125

Application Fee

Sep 2025

Apply Date

Canada, Alberta

Type: University

Location Type: Urban

Founded: 1908

Total Students: 40,061 +

Int. Students: 8,000 +

Campus Detail

Main Campus Address

116 St & 85 Ave, Edmonton, AB T6G 2R3, Canada

Bachelor of Commerce in Marketing

Program Overview

Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.