Bachelor of Science in Business- Marketing

INTO Group - George Mason University

USA,Virginia

 0 Shortlist

48 Months

Duration

CAD 39,170/year

Tuition Fee

CAD 80 FREE

Application Fee

Aug 2025

Apply Date

USA, Virginia

Type: University

Location Type: Semi-Urban

Founded: 1949

Total Students: 37,000 +

Int. Students: 4,700 +

Campus Detail

Main Campus Address

4400 University Dr, Fairfax, VA 22030, United States

Bachelor of Science in Business- Marketing

Program Overview

The School of Business is ranked in the top 10 percent of the nation’s undergraduate business schools and offers a Bachelor of Science in Business with innovative concentrations. The School of Business also offers several options for a minor for business and non-business majors, as well as an undergraduate certificate program in accounting. The School of Business programs are designed to prepare graduates for work in a rapidly changing and competitive marketplace with local, regional, and global companies. With Mason’s location in Northern Virginia and proximity to Washington, D.C., combined with the assistance of the School of Business’s own Career Services staff and Student Success and Academic Services staff, students are also afforded exceptional opportunities to gain practical experience and global engagement opportunities to complement their academic coursework. Students admitted spring 2020 and later will graduate with a Bachelor of Science in Business degree.

The concentration in Marketing prepares students for a broad range of global and domestic career options in corporations, small businesses, government, and nonprofits. A marketing concentration provides students with a solid foundation in marketing management for understanding the needs of the customer, the value organizations create for their customers, and opportunities and threats in the global marketplace. Students learn marketing concepts and practices related to consumer behavior, marketing research and analytics, and marketing planning and strategy (product development, pricing, distribution, and advertising and promotions). Our graduates work in such diverse fields as advertising and marketing communications, product and brand management, customer relationship management, new product/service development, new market and business development, sales, retail management, marketing research and analytics, and digital and social media marketing.

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