Bachelor of Commerce in Marketing (Honours) (Co-op)

University of Manitoba - Fort Garry Campus

Canada,Manitoba

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48 Months

Duration

CAD 20,000/year

Tuition Fee

CAD 120

Application Fee

Apply Date

Canada, Manitoba

Type: University

Location Type: Urban

Founded: 1877

Total Students: 29,944 +

Campus Detail

Main Campus Address

66 Chancellors Cir, Winnipeg, MB R3T 2N2, Canada

Bachelor of Commerce in Marketing (Honours) (Co-op)

Program Overview

Have you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketer made these decisions. Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products/services that meet the needs of those consumers. A marketing plan also involves setting the prices for the product/service, deciding where and how it will be sold and how it will be promoted. Students who take courses in this area soon discover that the exciting field of marketing encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, marketing of social issues, etc.

Interesting courses:-

  • Consumer Behaviour
  • Sustainable Marketing
  • Branding
  • Social Marketing
  • Services Marketing
  • New Product Planning and Development

Co-op options:

  • Asper Co-operative Education option