International Year One in Business (2-Semester Pathway) Leading to Bachelor of Science in Marketing - Integrated Marketing Communication

INTO Group - Illinois State University

USA,Illinois

 0 Shortlist

48 Months

Duration

CAD 29,760/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2024

Apply Date

USA, Illinois

Type: University

Location Type: Urban

Founded: 1857

Total Students: 20,878 +

Int. Students: 572 +

Campus Detail

Main Campus Address

100 N University St, Normal, IL 61761, United States

International Year One in Business (2-Semester Pathway) Leading to Bachelor of Science in Marketing - Integrated Marketing Communication

Program Overview

An INTO Illinois State University International Year One program in Business will prepare you to enter your next semester of a bachelor’s degree program at Illinois State University. Upon successful completion of the Pathway program and meeting university requirements for undergraduate admission, you may enter your next semester of study at Illinois State University. This transition from an INTO program to a university degree program is called progression.

Marketing - Integrated Marketing Communication
The Integrated Marketing Communication sequence allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, in an effort to provide a consistent message to consumers. Students complete three required courses in marketing and two required and three elective courses in integrated marketing communication.

Not only are a significant number of marketing students interested in the IMC fields, the area offers a wide range of professional opportunities, with strong growth projections. The Bureau of Labor Statistics (BLS) predicts 12 percent job growth for marketing managers from 2012 to 2022. The median salary for marketing managers was $127,130 in 2014, according to the BLS.

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