International Year One in Business (3-Semester Pathway) Leading to Bachelor of Science in Marketing - Advanced Marketing Analytics

INTO Group - Illinois State University

USA,Illinois

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48 Months

Duration

CAD 38,690/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, Illinois

Type: University

Location Type: Urban

Founded: 1857

Total Students: 20,878 +

Int. Students: 572 +

Campus Detail

Main Campus Address

100 N University St, Normal, IL 61761, United States

International Year One in Business (3-Semester Pathway) Leading to Bachelor of Science in Marketing - Advanced Marketing Analytics

Program Overview

An INTO Illinois State University International Year One program in Business will prepare you to enter your next semester of a bachelor’s degree program at Illinois State University. Upon successful completion of the Pathway program and meeting university requirements for undergraduate admission, you may enter your next semester of study at Illinois State University. This transition from an INTO program to a university degree program is called progression.

Marketing - Advanced Marketing Analytics
The Marketing faculty have designed the Advanced Marketing Analytics (AMA) sequence to allow Marketing majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Students complete three required courses in Business Analytics or Business Intelligence and Introduction to Marketing Analytics and Advanced Marketing Analytics. Students also complete three electives in areas such as Brand Management & Analytics, Sales Forecasting, and others.

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