International Year One in Business (1-Semester Pathway) Leading to Bachelor of Science in Business, Concentration in Marketing

INTO Group - George Mason University

USA,Virginia

 0 Shortlist

48 Months

Duration

CAD 25,280/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

USA, Virginia

Type: University

Location Type: Semi-Urban

Founded: 1949

Total Students: 37,000 +

Int. Students: 4,700 +

Campus Detail

Main Campus Address

4400 University Dr, Fairfax, VA 22030, United States

International Year One in Business (1-Semester Pathway) Leading to Bachelor of Science in Business, Concentration in Marketing

Program Overview

International Year One in Business will prepare you to enter your next semester of a bachelor’s degree program at George Mason University. Upon successful completion of International Year One and meeting university requirements for undergraduate admission, you may enter your next semester of undergraduate study at George Mason University. This transition from an INTO Mason program to a university degree program is called progression.

Marketing Concentration
Marketing focuses on knowing and understanding the needs of the customer and delivering value to the customer. As a Mason marketing student, you will learn how to:

  • Develop new products
  • Build a brand
  • Set prices
  • Create marketing communications and promotions
  • Manage customer relationships
  • Analyze consumer behavior and market trends

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