Bachelor of Journalism in Advertising and Public Relations

EDUCO - University of Nebraska - Lincoln

USA,Nebraska

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48 Months

Duration

CAD 26,946/year

Tuition Fee

CAD 45

Application Fee

Apply Date

USA, Nebraska

Type: University

Location Type: Urban

Founded: 1869

Total Students: 26,079 +

Campus Detail

Main Campus Address

1400 R St, Lincoln, NE 68588, United States

Bachelor of Journalism in Advertising and Public Relations

Program Overview

The advertising and public relations major prepares students for careers in a wide variety of communication-related areas. Recent graduates have accepted positions in more than 20 states and several other countries in diverse careers such as retail and corporate advertising and marketing, media sales, brand management, media planning, account management, research, public relations, media relations, special event planning, mobile and digital communications, creative concepting, sports media relations, digital insights and analytics, copywriting, and layout and design.

The advertising and public relations faculty members believe that a successful career must be built upon a solid foundation, an education that combines theory and practice. To achieve that end, the major offers courses in copywriting, layout, media planning, graphics, campaign development, research, management, coding, and strategic communications. The curriculum is designed to emphasize strategy, planning, and implementation in creative problem-solving.

Much emphasis is placed on individual relationships between faculty and students, an interaction vital to a student’s creative development. An advisor also helps each student tailor an academic plan to meet his or her interests and needs.

In advertising and public relations classes, students often work with actual clients who present real-life problems. This experience gives students a professional perspective on problem solving in many sectors including nonprofit, retail, small business, and community organizations as well as large corporations. Students are encouraged to augment their academic experience with internships.