Bachelor of Science in Marketing

EDUCO - University of Nebraska - Lincoln

USA,Nebraska

 0 Shortlist

48 Months

Duration

CAD 27,035/year

Tuition Fee

CAD 45

Application Fee

Apply Date

USA, Nebraska

Type: University

Location Type: Urban

Founded: 1869

Total Students: 26,079 +

Campus Detail

Main Campus Address

1400 R St, Lincoln, NE 68588, United States

Bachelor of Science in Marketing

Program Overview

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.