Bachelor of Arts in Relations and Advertising

EDUCO - Duquesne University

USA,Pennsylvania

 0 Shortlist

48 Months

Duration

CAD 48,986/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2024

Apply Date

USA, Pennsylvania

Type: University

Location Type: Urban

Founded: 1878

Total Students: 10,045 +

Int. Students: 700 +

Campus Detail

Main Campus Address

600 Forbes Ave, Pittsburgh, PA 15282, United States

Bachelor of Arts in Relations and Advertising

Program Overview

Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies.

Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Throughout the program, students will be able to:

  • Create a wide variety of advertisements for magazines, newspapers and TV.
  • Manage advertising and public relations campaigns.
  • Create campaigns for nonprofit institutions.
  • Plan events.
  • Understand and apply international advertising and public relations media needs.
  • Account for cultural differences and how they impact advertising or public relations.