Bachelor of Arts in Integrated Marketing Communication

EDUCO - Duquesne University

USA,Pennsylvania

 0 Shortlist

48 Months

Duration

CAD 48,986/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, Pennsylvania

Type: University

Location Type: Urban

Founded: 1878

Total Students: 10,045 +

Int. Students: 700 +

Campus Detail

Main Campus Address

600 Forbes Ave, Pittsburgh, PA 15282, United States

Bachelor of Arts in Integrated Marketing Communication

Program Overview

Entegrated Marketing Communication (IMC) is a strategic communication discipline that draws together advertising, public relations, and marketing. Students can develop competencies in advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, and branding. Integrated Marketing Communication majors pursue careers in advertising and public relations agencies, consulting firms, and positions requiring strategic communication planning and strategy.