Bachelor of Business with Major in Marketing

Auckland University of Technology - City Campus

New Zealand,Auckland

 0 Shortlist

36 Months

Duration

CAD 35,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Mar 2025

Apply Date

New Zealand, Auckland

Type: University

Location Type: Urban

Founded: 2000

Total Students: 17,950 +

Int. Students: 5,600 +

Campus Detail

Main Campus Address

55 Wellesley Street East, Auckland CBD, Auckland 1010, New Zealand

Bachelor of Business with Major in Marketing

Program Overview

Gain a solid understanding of how businesses operate and the key issues you will face as a future decision-maker in business with AUT's Bachelor of Business degree.

The Bachelor of Business is informed by the latest business research and employer feedback, and your final year includes invaluable workplace experience, an applied project or a new business venture.  There's a strong focus on social impact and the positive difference you can make.

It’s a highly flexible degree. You can complement your business studies with other subjects you’re passionate about, from tourism to journalism or sport. 


Major : Marketing


Curious about how the marketplace operates and why consumers respond as they do? Study marketing as part of the Bachelor of Business degree.

New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.

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